Sephora – Augmented Reality Makeup Experience

For the launch of Sephora’s new Matte Effect foundation, we created a unique Augmented Reality experience that brought the product to life in stores.

Our digital AR mirror automatically detected the person standing in front of it and instantly applied the foundation virtually, providing a realistic, real-time view. Visitors could also browse Sephora’s exclusive lipstick collection on the screen and instantly see their chosen shade applied alongside the foundation.

At any moment, participants could tap the photo button to capture their look and scan the on-screen QR code to instantly download the image to their phones.

This week-long interactive activation was featured in various Sephora stores, offering hundreds of visitors a fun and personalized makeup experience.
  • Müşteri: Sephora
  • Tarih: 2023-11-05

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